![]() In the same way as hidden images are placed, subliminal advertising is also used in videos, where different purposes are achieved according to needs. The forms of something that is not related to the brand are always observed in many promotions, however, and after a while, it can be seen after some analysis that, behind that image, the true purpose of advertising is hidden. On the other hand, it is used in images with people and things where the true message to be offered is hidden. And that is where the great advertising specialists arrive, when through a simple image they manage to place a message that only a few can decipher. Other companies such as LG, Amazon, Sony and even the Tour de France, hide messages in various images, especially in logos. The image of the famous Mickey Mouse is always hidden in some comic strip or advertising message. They are the most common and large corporations use this strategy to position a specific brand, as an example we have the case of Disney industries where they are constantly exposing subliminal messages in their advertising. To learn about issues related to this type of advertising, we invite you to read the article Digital advertising where related aspects are described. For that we see how they are used in the various advertising agencies. We had previously mentioned that subliminal advertising is used in various ways and to achieve certain commercial benefits, where sales can be increased when consumers are led to purchase a product or service through work done in their mind. Now when it is used to lead the client towards situations and behaviors that are not the most in keeping with society, if they can be considered harmful. However, for the world of digital marketing it is not that way, they are only used to predispose consumers, simply to obtain a product according to their needs. Although they are well used and harm to people is not sought in any way, some specialists consider that the strategy of deception is being used. The strategy of using subliminal advertising to attract customers directly to purchase and consumption is that it saves time and money on explanatory promotions and demonstrative messages. It is then possible to place something in the brain without us being discovered, it is a hidden way of transmitting something inducing choice without direct perception or that which is in front of the person. In the main image it reaches the consciousness and is analyzed immediately, but the second image, not being immediately recognized, reaches the subconscious where it begins to give it definition and description according to historical thought patterns that exist in the person's mind. In the case of images, what you really want to offer is hidden and you try to find that the client's thoughts are directed towards another main image that is the one that attracts attention, unconsciously the person described both messages. These messages are directed through small video shots of less than a second when audiovisual advertising is used. Subliminal messages can be included in videos, written content and images to try to induce people towards unconscious actions that the mind commands. This type of content is related to the way of showing something hidden without the need for it to be seen with the naked eye. The advertising field is made up of specialists in the marketing area who use elements to seek the positioning of a product, service or brand. Subliminal messages are carried out when you really want to place a product in the minds of customers, without the need to use a lot of content, words or messages to convince about the quality or prestige of a brand. That place in the brain where hidden desires, forbidden emotions and unexpressed personality are found It is an area where it is possible to reach through certain psychological strategies that provide great benefits in advertising. The purpose of this procedure is to reach the consumer's mind directly, above all to transmit a message which goes directly to the subconscious. Many companies design advertising campaigns to promote their products using this tool the idea is to transmit hidden messages that encourage consumption without the person himself being aware of the action. The strategy of subliminal advertising is to reach the subconscious of customers. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |